Billboard supersite developed at the rear of 501 Adelaide Street, Brisbane, the most easterly building designated within the CBD precinct. Originally 501 Adelaide Street was purchased in 2002 by our group in association with joint venture partners. This was an old 4 Storey Commercial CBD Building, largely tenanted.

The rear wall hosted a painted advertisement at the time of purchase. We obtained a Development Approval for a Billboard Supersite, and then developed the billboard as a financially successful revenue stream for the group. At the peak of the commercial cycle the property was sold in 2007 to the Meriton group for high-rise development.